I specialize in writing monthly newsletters that allow you to showcase your services and let your prospective clients see who you really are and how you can help them. You know you’re qualified, experienced, and great at what you do. But for clients to see that, they need to know what sets you apart from the crowd. What makes your law firm the right fit for them?
That’s where I come in. I craft unique monthly email newsletters that help prospective clients see who you are as a law firm–your unique perspectives, your point of view, and who you are as people. I help you identify your target audience–those people who need what your particular law firm specializes in.
Then, I help you narrow the focus of the content you want to share with that target audience. What does your audience need to know in their business as it relates to your area of the law? How does knowing that information help them in their business endeavors? In this way, we showcase your expertise so that you are top of mind in your client’s eyes when they have a need you can fulfill.
I do all this while keeping in mind your own particular voice. Showcase your knowledge and let them see the people behind the expertise. Prospective clients want to work with experts, yes. But they also want to work with people they can connect with on a personal level. People they like. Let me help you show your prospective clients your professional expertise and your unique personality.
I sit down with you once a month, and we have a conversation, usually by phone. You are the expert, and you know your area of law best. I help you narrow down your vast knowledge to small, manageable chunks, tiny pieces of information that are key to solving a real problem your prospective clients have. For example, for a real estate law firm, we might talk about what rights a tenant has when it comes to getting a security deposit returned. Or for a family law firm, a newsletter might address how to change the children’s visitation schedule. I help you share what you know in a voice that’s all your own to bring in the clients you can best serve.
Then, I write the first draft of the newsletter and send it off to you for approval. Based on your feedback, I will make any revisions or edits. A week before the publication date, you get a preview of the newsletter, including the design. We can make any desired tweaks, and then we publish!
Aside from the content, I take care of everything else–writing and designing the newsletters as well as managing the email technology on the back end. After our conversation to narrow down a particular topic for that month’s newsletter, you can turn your attention to other things while I handle the rest.
Includes initial interview, follow-up interview, initial email design and setup.
Includes monthly interviews, writing of email newsletter, continued use of template design, and email management.
If you want any photos to go along with your monthly updates.